With more than two decades of experience in communications and marketing, Gabriela Torres uses a coaching lens to help individuals and companies uncover unexplored facets of their brand identity and messaging. She is a trusted guide and thought partner to many businesses and social impact leaders on a journey to build a legacy of positivity.
After graduating from Woodbury University with a bachelor’s degree in international business, she started her career with the Century Council — a national not-for-profit founded to reduce drunk driving and underage drinking. She was instrumental in their Latino-focused campaign and in building partnerships with the national organizations, legislative leaders, Catholic church, Boys & Girls Clubs of America and the American Indian community. She’s worked in software companies, advertising and marketing agencies and healthcare organizations. Gabriela earned a master’s degree in Latin American studies from Cal State Los Angeles — giving her a deeper academic knowledge of the history and cultural dynamics of audiences from all over Latin America.
For her, authenticity, intent and the message in communications campaigns have become critical in this time of multiple and convenient sources of information. When working with clients, she hones in on the dynamic between their business, who they are as individuals and their goals to create a brand language that will translate in print and online.
Gabriela also works with L.A. Care Health Plan on their marketing strategy and serves on the Diversity Leadership Committee of the American Heart Association, the boards of the National Latina Business Women’s Association and Impact A/O, a member of Iconexion’s LatinoHive and is one of the founders of the Yo Tambien Healing Movement. She calls Los Angeles her home and Mexico her heart. She likes to be a tourist in L.A., speak Spanish fluently, see Cafe Tacuba live as often as she can, run the annual Firecracker race in Chinatown and dream up new ventures while walking Valentin (her 10-year old Maltese Poodle mix who thinks he’s a Pitbull.)